Professional Search Engine Optimization Services
Step 1: Research & Development
Ø Market Research
It includes complete market research so that we get better understanding of your niche. Finding the right
keywords for your site that people search for and which will bring in more traffic to your site. ‘Market Research’ is
the most important factor while doing SEO. We use the various tools and software to do market research.
This report provides initial analysis on your site. It includes your site’s strengths and weaknesses and
recommendations for the same.
Ø Keyword Research
We do complete keyword analysis for your website. Which keywords get more traffic and are relevant to your
website as well.
We give you a keyword trend report which gives you a brief idea of what all keywords we are going to target
and how it can help your business.
Ø Competitive Analysis
We analyze your competitors and then follow a unique pattern. Competition analysis is necessary as it gives a
brief idea of how strong the competition is and what are they doing.
After doing the research we give you a approximate time frame in which the work will get done. We even tell
you as to how much time it will take to rank your website on google / other search engines for your specific
Step 2: Implementation
Ø On-Page SEO
# H-Tag Optimization
There are various tags in the website like H1, H2, H3 etc It is very important that all these tags are properly
placed and written. It is an important onpage seo factor.
# Title Tag , Meta Tags Creation & Optimization
These tags provide information about your Website to search engine robots so that the search engine can
better understand what your site is all about. Meta tags provide this information in a format that the web spiders that
visit your site can understand. These tags help web indexing robots better understand your website for the purpose of
assigning it a ranking in their database under specific search terms.
# Image ALT Tag Optimization
If there are any images in the website then it is very necessary that the images have a proper Image Alt tag.
Hence we optimize such image alt tags for better indexing.
# h-Card Integration
hCard is a simple, open, distributed format for representing people, companies, organizations, and places. We
create an hCard markup that is supported by local search engines and add it to your contact page. This will help your
website in its ranking.
# Improving Text-to-code Ratio
We improve text to code ratio which is very much essential in the eyes of search engine robots.
# Internal Structure Design & Implementation
The internal structure design of any website should be specific and clear so that the search engine robots can
easily scrutinize your website.
# W3C Validation
This is done to make the source code of your web pages clean and concise which allows the search engine
spiders to move more efficiently through your site. There are some errors that could not be solved due to
programming reasons. However this should not hurt SEO.
# Content Optimization
It is very necessary to have a well written professional content on your website. The content should be fresh
and unique. If the content on the website is copied then the rankings may decrease which is not a good sign. Hence
we optimize your website content and make sure it is unique and fresh in the eyes of search engines.
# Robots.txt Creation(If required)
This file is created so that your site can be crawled and added to the search engine database. Using this file,
you can also allow or block a search engine from crawling specific parts of your site such as the cgi-bin folder,
images folder or any folder containing critical information.
# XML Sitemap Creation
This is a sitemap which we will be creating & submitting to Google, Yahoo & MSN respectively. This file
will contain all the URLs of the site just like the simple sitemap. Once this sitemap is submitted & verified, we get
very useful information from an SEO point of view such as exact backlinks to the site, number of pages indexed, the
date when the site was last crawled, etc.
# Site Map Creation
A sitemap is a page which lists all links to the pages of the site organized by category. This is very useful
from an SEO point if view as it gives search engines a view of the whole site on a single page. Thus it improves
navigation. The sitemap is also useful for a visitor to understand scope/structure of the site.
# Site Speed Optimization (SSO)
SSO means to reduce the time taken for a particular website to load. It is very important to optimize the site
speed as it increases the relevance and the website visitors like coming your website regularly hence the traffic to
your website increases.
# Local Search Listing Submission & Optimization
We submit your site to local search engines & directories like Yellow Pages, Yahoo Local, Google Maps,
Local.com, etc. which help in getting local traffic and improve local visibility of your site over the net.
Ø Off-page SEO
# Anti-Sandbox Technology
We make sure that your website in not sandboxed by search engines. We use the anti-sandbox technology
which prevents sandboxing of your website. Sandbox means search engines are not displaying your website.
# Social Bookmarking
Social bookmarking is a way for internet users to store, classify, share and search Internet bookmarks. Social
bookmarking is a new technique to attract visitors to your website through marketing your website in popular social
networking websites.Social bookmarking also helps to increase backlinks from higher page rank websites that will
help you to increase your website’s link popularity and indirectly helping to increase search engine rankings.
# Article Creation & Distribution
We create general articles based on related topics and get them submitted to article distribution sites. There
are some sites which allow search engine friendly backlinks which helps to improve link popularity.
# Directory Submission
We submit your website to various directories and hence increase the popularity of your website.
# Press Release
Press release is a news release written for a new event that might take place in your business or industry.
Distribution of the same to online media helps in building your brand name and in the long run in the improvement of
search engine ranking. We write such press releases and submit it to various PR distribution sites.
# Blog Commenting
We will be also posting some articles to blogs that we will be creating. A blog can be internal (integrated
within the site) or external (on blogspot or wordpress). However we highly recommend an internal blog as it will
increase site volume & internal link popularity.
# Forum Posting
Forum posting is a better activity to generate the back-links as well as traffic also. Another thing is that
forums are beneficial off page activity which is fast cached by search engines. You can manage the anchor text factor
# Profile Link Creation
If you want to get the high page rank back links instantly then profile link creation is best and fastest
option. By profile link you can also manage different anchor text effectively.
# High Page Rank™ Links
After a certain period of time we even get high PR links which increases the link popularity of your website
and hence there is an improve in the rankings as well.
Step 3: Reporting
Ø Performance Report
Ø Monthly SEO Report
Ø Google Analytics Report